Most of the time we’re not even looking at type at all: we just read. That’s what good type designers keep in mind when they labor to add something meaningful to the huge arsenal of available typefaces.
"Selecting a font is like getting dressed, Ms Strawson says. Just as one chooses an outfit according to the occasion, one decides on a font according to the kind of message you are seeking to convey."
A good typeface creates a response in relation to the message it is conveying. You're trying to get that tone of voice right - you can shout or whisper. And you want to sum up the spirit of the age, because they do date quite quickly.
Here a list of March trending typefaces for 2014
Sources: www.myfonts.com/newsletters/rs/201402.html
http://www.bbc.com/news/magazine-10689931
